GTM - Head of Growth

Company Description
Cactus is a leading AI solution provider for fast-growth commercial real estate brands. Known for simplifying complex underwriting decisions, investment performance, and debt reporting, Cactus is revolutionizing the way teams and investors grow and communicate. Our innovative solutions drive efficiency and enhance decision-making in the fast-paced commercial real estate market.

👉 Head of Marketing & Growth
Location: Remote – Global (English-speaking fluency required)
Type: Full-time
Compensation: Market + equity
Industry: B2B SaaS / AI / Real Estate Tech
Company: Cactus – Building the future of real estate finance & underwriting automation

🎯 What You'll Own
- Lead Generation Strategy: Own and execute the roadmap for predictable inbound lead generation across all key channels (AI and Google SEO, YouTube, LinkedIn, Email, and Partnerships).
- Content & SEO: Scale our organic growth machine. Keyword strategy, content ops, link building, and video SEO are second nature to you.
- Outbound Campaigns: Build lead automation systems (cold email, LinkedIn outreach) integrated with tools like N8N, PhantomBuster, Apollo, etc.Landing Page & Product Sales Marketing Direction
- Conversion Optimization: Optimize the funnel from website traffic to SQLs to product demo to closed deal.
- AI & Automation: - Leverage and integrate AI tools to enhance growth loops (e.g., using N8N, Zapier, Make, ChatGPT, Notion API, Webhooks, etc.).
- Analytics & Attribution: Own the marketing stack. Set up analytics dashboards and use insights to continuously improve CAC, LTV, and funnel performance.
- YouTube & Video: Build a scalable YouTube content strategy (with or without your face on camera), including shorts, explainers, and webinars.
- Team Building: Over the next 12–24 months, build and lead a high-performance growth team (paid acquisition, content, SEO, automation).

✅ What We’re Looking For
Must-Haves:
- VERY Organized and data driven5+ years of experience in B2B SaaS marketing, ideally with a focus on early-stage growth
- Fluent in English, with excellent written and verbal communication
- Proven success in owning lead generation and SEO strategies
- Experience using N8N, Zapier, Make.com, or similar no-code tools to build marketing automations
- Comfortable running outbound + inbound strategies side by side
- Deep understanding of analytics, attribution, and lead conversion
- Familiarity with marketing stacks like Webflow, HubSpot, Segment, Google Tag Manager, etc.
- Self-starter who thrives in a fast-paced, founder-led environment
Nice-to-Haves:
- Background in real estate, proptech, or finance
- Experience producing or scaling a YouTube channel
- Managed or hired freelancers/agencies across SEO, content, or paid channels
- Deep technical understanding of AI tools setup and efficiency

🌟 Why Join Us?
- Get in at the ground floor of a funded, high-potential startup
- Direct access to the founding team, product, and investors
- Massive ownership and freedom to shape the company’s growth direction
- Equity and real upside based on your impact
- Fully remote, async-friendly culture
- Build something the real estate world has never seen before